AI and Tech in Real Estate Marketing

When it comes to listing media for real estate, AI and technology will play a crucial role in developing new possibilities as it brings homebuyers closer to the physical (and emotional) process of buying a home.

Photos and floor plans have long been an essential staple of real estate marketing. During the COVID-19 pandemic, 3D virtual tours, or “virtual walkthroughs,” took the spotlight as the trendy marketing tool since many people were not going to see houses in person. That trend has since waned but is still an important tool in the arsenal of any listing agent or brokerage.

Over the past few years, videos have come on the scene to help buyers get a sense of a property in the form of a cinematic short film. These videos can also help to highlight an agent’s social media prowess and establish them as a leader in the industry as vertical-format social media videos are the new predominant form of media on apps like Instagram, Facebook, Tik-Tok, Snapchat, etc.

Now, in 2025, AI will help to usher in a new growing trend in real estate media – virtual staging. Also hailing from the pandemic era, it’s popularity is still steadily growing with more and more agents opting for this cost-effective method compared to traditional staging.

Virtual Staging is the process of converting an empty room (living room, dining room, bedroom, etc.) in a house and rendering virtual furniture to add a sense of what the space could look like in real life. This gives prospective home buyers a sense of what the best layout might be in any given room or even spark their creativity for their own custom design.

There are many platforms already available to achieve virtual staging renderings. AI will only increase the proliferation of software that specializes in virtual staging, enhance current standards, and improve what’s possible in the future. Currently, it’s usually a human that is using a program or suite of programs to render virtual staging. There are already AI platforms that can accomplish the same task with the touch of a button. The current consensus is that the human touch is still superior.

Soon, that may change.